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Jo Malone brand to expand in Asian market

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By: Jamie Matusow

Editor-in-Chief

An affiliate of The Estée Lauder Companies Inc. has announced an agreement with the Lane Crawford Joyce Group for exclusive distribution rights to the Jo Malone luxury lifestyle brand in Hong Kong, Singapore, China, Taiwan, Macau, Malaysia and Indonesia. The Lane Crawford Joyce Group represents luxury and fashion brands through a network of distribution, retailing and franchising. The distribution agreement is effective immediately.

According to the company, Estée Lauder and The Lane Crawford Joyce Group will work closely together to strategically position and expand the Jo Malone brand’s presence in the region. Over the first five years of the agreement, a combination of free-standing retail stores and shop-in-shop concepts will be opened throughout the region. The first store is slated for a July 9th opening in Hong Kong at Lane Crawford in the IFC mall.

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